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If you start to just aim for what the audience wants to hear, you're already hamstrung because you don't have any freedom.

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David Meerman Scott

The urgent can drown out the important.

Business, Marketing, Important, Drown, Urgent
Same Author Quotes

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

Advertising, Business, Creating, Interesting, Media, Publishing

On the web, you are what you publish.

Publish, Web

Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.

Entrepreneur, Ideas, Knows, Leaders, Like, People

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

Marketing, Needs, Way, Web, Content

It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.

Fundamentals, Marketing, Technique, Techniques, Years
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