There are women who have an indefinable charm in their faces which makes them beautiful to their intimates, but a cold stranger who tried to reason the matter out and find this beauty would fail.
I think architecture could be understood as the construction of realities, or the construction of worlds. One of the reasons why architects are often attracted to philosophers, partially, has to do with making sense of the world around us as well as the making of worlds, and in our case, the realities we create can be as real as concrete. These kinds of ideas, of wild imagination, go into the question of how you make a world.