We didn't push it down people's throats. . . One turned into three in a short period of time. I built the first one and. . . one day someone walked in and said "You know, I really like the design on this. Who built that?" I said "I did. " He goes "Well, would you be interested in building me one?" I went "Yeah, I'll do that. "
I think one percent of the population attended college when Wallace Stevens and Robert Frost and Gertrude Stein were at Harvard. Now I think forty percent of Americans have some college education. That's an astronomical change.