It's become something of a ritual - every year, Google publishes its year-end summary of what the world wants, and every year I complain about how shallow it is, given what Google really knows about what the world is up to.
I think it's a very shallow thought to think creative people can't do business. I am as proud of the fact that our magazine has a commercial success as I am that we're a critical success. I want people to realize that I'm very strategic in how I run Bazaar.