Get the few main lines and see what lines they call out.
Always try to turn a marketing disaster into a marketing opportunity.
Acquire with the intention to retain, and retain with the intention to grow.
Advertising becomes a dialogue that becomes an invitation to a relationship.
The most dangerous question a prospect or customer asks is "Why should I?" And he may ask it more than once. . . The product and its communication stream must continue to provide him with both rational and emotional answers.
Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.
I know from experience that to one who thinks much and feels deeply, it often seems that he has only to put down his thoughts and feelings in order to produce something altogether out of the common; yet as soon as he sets to work he falls into a certain mannerism of style and common phraseology; his thoughts do not come spontaneously, and one might almost say that it is not the mind that directs the pen, but the pen leads the mind into common, empty artificiality.
The only time laughter is wicked is when it is turned against Him Who gave it.
We are only asking you to give to Christ that which you give to others, to transfer the old emotions, the blessed emotions, the exercise of which makes gladness in the life here below, to transfer them to Him, and to rest safe in the Lord. Faith is trust.
I dislike death, however, there are some things I dislike more than death. Therefore, there are times when I will not avoid danger.