It takes me three or four years to research and write each book and the individual stories stay with you for a long time afterwards.
Advertising becomes a dialogue that becomes an invitation to a relationship.
Acquire with the intention to retain, and retain with the intention to grow.
The most dangerous question a prospect or customer asks is "Why should I?" And he may ask it more than once. . . The product and its communication stream must continue to provide him with both rational and emotional answers.
Always try to turn a marketing disaster into a marketing opportunity.
Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.
I didn't mean to hit the umpire with the dirt, but I did mean to hit that bastard in the stands.
That was the absolute worst catch phrase I've ever heard in the history of Monday Night Raw.
You should be a hero to yourself. And if you're not. . . check it out.
My class is not a three ring circus.