You've just got to get people organized and tell them the truth. There aren't any magic tricks to it. You know, sometimes it's pretty amazing. Actually, I mentioned a pretty striking case of this in "Crisis and Hope," which was the Caterpillar case in the early 1990s.
Ultimately, the decision to save the environment must come from the human heart. The key point is a call for a genuine sense of universal responsibility that is based on love, compassion and clear awareness.