Learn the lick, but learn FROM the lick.
Users who continually find value in a product are more likely to tell their friends about it.
Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.
Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.
Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.
Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.
For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.
Legislation is about three fundamental things - affordability, access, and quality. That's what the American people want.
I'm very hands-on. I was very hands-on with talking to individuals. That's very important, whether it be someone giving me advice or trying to find out some type of information. If I have additional questions, I always get behind-the-scenes and dig in and talk to individuals.
Calvin: The more you know, the harder it is to take decisive action. Once you are informed, you start seeing complexities and shades of gray. You realize nothing is as clear as it first appears. Ultimately, knowledge is paralyzing. Being a man of action, I cannot afford to take that risk. Hobbes: You're ignorant, but at least you act on it.
At one point I intended to write precursor and sequel novels, about the establishment of the Web and its next evolution, but I am very unlikely to now; they would take place in a different universe.