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If you're an athlete, you might work your entire life, and you win the Super Bowl once, if you're lucky. And I feel like in the arts and entertainment we win the Super Bowl all the time.

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Donald A. Norman

We are victims of our own success. We have let technology lead the way, pushing ever faster to newer, faster, and more powerful systems, with nary a moment to rest, contemplate, and to reflect upon why, how, and for whom all this energy has been expended.

Energy, Lead, Nary, Powerful, Technology, Victims
Same Author Quotes

The hardest part of design. . . is keeping features out.

Design, Hardest, Keeping, Part, Software

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

Act, Communicating, Communication, Deep Understanding, Mean, Understanding

It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.

Excitement, Fun, Motivational, People, Usable, Yes

When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.

Device, Door, Doors, Instruction, Simple

Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.

Design, People, Remain, Slowly, Technology
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