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Possession hinders enjoyment. It merely gives you the right to keep things for or from others, and thus you gain more enemies than friends.

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Jakob Nielsen

The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouseclick away.

Clicks, Easy, Empowering, Environment, World
Same Author Quotes

Minimize the user's memory load by making objects, actions, and options visible. The user should not have to remember information from one part of the dialogue to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate.

Information, Memories, Memory, Minimize, Options, Use

The best Web sites are better than Reality.

Reality, Site, Sites, Web

Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer things to confuse users, less risk of user errors, less description and documentation, and therefore simpler Help content. Removing any one feature automatically increases the usability of the remaining ones.

Errors, Fewer, Help, Mean, Simplicity

. . . the book is a manifesto to make the Web atone for the sins of computers and regain a level of simplicity that can put humanity at peace with its tools once again.

Book, Humanity, Make, Simplicity, Sins

Users are not designers.

Design, Designer, Designers, Users
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