Kim Kardashian's marriage to Kris Humphries famously lasted 72 days, and was reported in the tabloids as being all about the big bucks paid by magazines for the bridal photos: it is a spectacle of a bride-to-be as entrepreneur, not as romantic heroine; the groom, in this scenario, is nothing but a prop.
It's weird. People want you to know that they write. They want you to know they're a musician, rather than making music or making stories. It's the strangest thing.