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True freedom doesn't lie in the maximization of choice, but, ironically, is most easily found in a life where there is little choice.

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Jakob Nielsen

Windows '98 is so similar to Windows '95 because Apple hasn't invented anything worth copying since 1995.

1995, Apples, Copying, Similar, Window, Windows
Same Author Quotes

Minimize the user's memory load by making objects, actions, and options visible. The user should not have to remember information from one part of the dialogue to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate.

Information, Memories, Memory, Minimize, Options, Use

The best Web sites are better than Reality.

Reality, Site, Sites, Web

Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer things to confuse users, less risk of user errors, less description and documentation, and therefore simpler Help content. Removing any one feature automatically increases the usability of the remaining ones.

Errors, Fewer, Help, Mean, Simplicity

. . . the book is a manifesto to make the Web atone for the sins of computers and regain a level of simplicity that can put humanity at peace with its tools once again.

Book, Humanity, Make, Simplicity, Sins

Users are not designers.

Design, Designer, Designers, Users
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