I saw a sign at a gas station. It said 'help wanted'. There was another sign below it that said 'self service'. So I hired myself. Then I made myself the boss. I gave myself a raise. I paid myself. Then I quit.
Winning is very tangible, it's very exciting, it's very pleasing, but it's momentary. If you can do things that last, that each generation can build upon, then that's when you're cooking.