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People seek to put you in an off-balance situation so they can get to you. Psychic people, people who meditate, are more susceptible; they are more open and sensitive. It is easier to jam them.

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Robert W. Bly

Writers are interested in a diverse range of subjects, but prefer to move from field to field to satisfy intellectual curiosity, rather than devote an entire working life to one particular discipline.

Discipline, Intellectual, Life, Moving, Prefer
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Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.

Advertised, Buy, Creating, Prose, Reason Why, Want

We are not in the business of being original. We are in the business of reusing things that work.

Being Original, Original, Originals, Reusing, Things, Work

What you want to do as a living and get paid for, others want to do as a hobby and for free.

Hobbies, Hobby, Living, Paid, Want, What You Want

Listen to your instincts, then do the opposite.

Instinct, Instincts, Listen, Opposite, Opposites
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