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Providence is wonderfully intricate. Ah! You want always to see through Providence, do you not? You never will, I assure you. You have not eyes good enough. You want to see what good that affliction was to you; you must believe it. You want to see how it can bring good to the soul; you may be enabled in a little time; but you cannot see it now; you must believe it. Honor God by trusting Him.

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Robert W. Bly

Listen to your instincts, then do the opposite.

Instinct, Instincts, Listen, Opposite, Opposites
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Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.

Advertised, Buy, Creating, Prose, Reason Why, Want

We are not in the business of being original. We are in the business of reusing things that work.

Being Original, Original, Originals, Reusing, Things, Work

What you want to do as a living and get paid for, others want to do as a hobby and for free.

Hobbies, Hobby, Living, Paid, Want, What You Want

Writers are interested in a diverse range of subjects, but prefer to move from field to field to satisfy intellectual curiosity, rather than devote an entire working life to one particular discipline.

Discipline, Intellectual, Life, Moving, Prefer
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