Adam did not want the apple for the apple's sake; he wanted it because it was forbidden.
Before this ugly edifice, and between it and the wheel-track of the street, was a grass-plot, much overgrown with burdock, pig-weed, apple-pern, and such unsightly vegetation, which evidently found something congenial in the soil that had so early borne the black flower of civilized society, a prison.
A lot of people thought Steve Jobs was a CEO of Apple but he never was until he came back to Apple in 1997.
Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.
We're not a media company. We don't own media. We don't own music. We don't own films or television. We're not a media company. We're just Apple.
The rotten apple spoils his companion.
Apple has always leveraged technologies that the PC industry has driven to critical mass - the bus structures, the graphics cards, the peripherals, the connection networks, things like that - so they're kind of in the PC ecosystem and kind of not.
So when one thought goes into your mind, it’s not just one thought, it has to bounce off both hemispheres of the brain. When you’re thinking about something happy, you’re thinking about something sad. When you think about an apple, you also think about the opposite of an apple.
I wrote an ad for Apple Computer: "Macintosh - We might not get everything right, but at least we knew the century was going to end".
If an apple blossom or a ripe apple could tell its own story, it would be, still more than its own, the story of the sunshine that smiled upon it, of the winds that whispered to it, of the birds that sang around it, of the storms that visited it, and of the motherly tree that held it and fed it until its petals were unfolded and its form developed.
Have a colourful plate. I make a spinach salad with things like blueberries, apples and carrots.
I'm looking for best practices constantly. Apple has beautiful design, beautiful product, incredibly functional. But mostly it's about picking product, getting behind it, marketing it and introducing it to a customer. What they've done just inspires me.
In keeping with my family's affection for doomed product lines and hexed formats, we purchased a Betamax. The year before, we'd bought a TRS-80 instead of an Apple II, and in due course we'd unbox Mattel's Intellivision, instead of Atari's legendary gizmo. This was good training for a writer, for the sooner you accept the fact that you are a deluded idiot who is always out of step with reality the better off you will be.
I have my mother's hips. . . I have an apple bottom.
Everyones always asking me when Apple will come out with a cell phone. My answer is, Probably never.
At the Apple store, the people waiting in line for the iPhone 6 were trampled by the people waiting for the iPhone 7.
I think Apple is a great device company.
A kiss about apple pie a la mode with the vanilla creaminess melting in the pie heat. A kiss about chocolate, when you haven't eaten chocolate in a year. A kiss about palm trees speeding by, trailing pink clouds when you drive down the Strip sizzling with champagne. A kiss about spotlights fanning the sky and the swollen sea spilling like tears all over your legs.
Remember, FDA employees are serious about fear. We pay these people to panic about an iota of rodent hair in our chili, even when the recipe calls for it. FDA employees are first-class agonizers, world champions at losing sleep. When Meryl Streep got hysterical about Alar, they actually checked the apples instead of Meryl's head.
I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in