Part of why you love your parents is because they loved you first. Brands need to do that.
Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled.
Advertising is the way great brands get to be great brands.
Everything a brand does is advertising.
I think if you can create a meaningful thing that is also an advertisement that's a pretty cool option for brands.
The reality is that a brand can no longer afford to be "friends with everyone. "
Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting.
Unless a love of virtue light the flame, Satire is, more than those he brands, to blame; He hides behind a magisterial air He own offences, and strips others' bare.
I know it's cheaper to fund an op-ed columnist than a team of reporters, but I think it confuses the mission of what these great journalistic brands are about.
All brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or 'masstige' ones with luxe-y overtones but altogether more affordable, all want to grow. Even brands that may have started in a modestly niche design and lifestyle fashion can find themselves under pressure to go global or to sell out at the top.
Great brands are like great stories. And every story has a beginning, a middle, and an end. And our job is to make sure that every chapter of our stories makes sense to the one in front of it and make sense to the one after it. There is no such thing as an overnight success. You have to get up and put your work boots on every single day.
We are looking to brands for poetry and for spirituality, because we're not getting those things from our communities or from each other.
Fashion is not necessarily about labels. It's not about brands. It's about something else that comes from within you.
We will make La Perla a great international brand for beauty and feminine luxury.
. . . consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.
There is no value with just one restaurant or with one person. The brand has to be bigger than the person.
What's great is that there are a lot of brands - like Thom Browne, Michael Bastian, and Rag & Bone - but they're all doing their own thing. That's what's important: to remain true to your own DNA.
Determine who you are and what your brand is, and what youre not. The rest of it is just a lot of noise.
I see a lot of people dressing very similarly, and I see brands being cool because of their name and because of who wears the brands, but that's always been the case. That's kind of the history of fashion. You know, celebrities wear their clothes and people think these celebrities are cool, and then the clothes become valuable. It gives clothes a commodity factor once a certain individual starts wearing that brand. But do I think there's something wrong? I think what's wrong with the fashion world, particularly men's fashion, is the lack of creativity behind it.
It is easily overlooked that what is now called vintage was once brand new.