It took two years of me telling Canon engineers that a camera is a thing between the human hand and the human eye, so it had to have ergonomics on both sides! They got the message, and we did it, and overnight it was the camera of the world. Everyone - Nikon, Yashica, Sony - all copied Colani.
Look at nature - look at birds, look at fish. Things that look good, work good. People don't get the message of ergonomics.
Despite its simple and humble design, Zik is certainly today one of our most successful products in terms of intuitive ergonomics.