I love gaming, I'm actually more of a nerd than a metal head and if you see me at shows chances are I'm by our merch table playing league of legends on my laptop or playing super Nintendo or Playstation through an emulator. My Nintendo pretty much raised me.
Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.
For every show that we do, anyone that rides public transit, bikes, or walk, we offer them a $5 voucher at the merch table. It gets people using the infrastructure in the area. Hopefully, the venues where we play will lobby city council and say, we need bike paths, sidewalk repair. That stuff affects so many people's lives.