If the metrics you are looking at aren't useful in optimizing your strategy - stop looking at them.
I don't objectify women. I'd like to think that I'm optimizing their hardware.
Uber is a $3. 5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
Often I forget that design is really about removing things: optimizing the flow of information, the display, so there are the fewest elements possible, but still they preserve the essence of the subject.
Good website practice and optimizing for conversion usually makes for good search engine optimization. These work together to ensure you drive quality traffic and can persuade that traffic to help you meet your business goals.