People don't rise from nothing.
Who we are cannot be separated from where we're from.
The people at the top don't work just harder or even much harder than everyone else. They work much, much harder.
When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.
You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
We can unravel the logic behind who succeeds and who doesn't.
The inability to predict outliers implies the inability to predict the course of history
Working really hard is what successful people do.