I would go to newsstands and buy paperbacks they were selling for tourists, usually bestsellers and mass market paperbacks. In the beginning, it was like going to the Rosetta Stone--I didn?t understand anything, I'd get a headache--but I began to figure it out, and I'd read a lot of Stephen King paperbacks. I've always said he was my English professor.
'American Horror' goes for a very specific kind of Seventies suburban downer ambience - 'Flowers in the Attic' paperbacks, Black Sabbath album covers and late-night flicks like 'Let's Scare Jessica to Death. ' It even has 'Go Ask Alice'-era urban legends.