In sales, a referral is the key to the door of resistance.
In the old days we used to get more referrals, because people had insurance that paid for therapy. Now they belong to HMOs, and we can only be affiliated with a few HMOs.
It's good to be comfortable with who you are and what you do.
I need no traffic from Google. I don't care if I get one traffic referral from Google, or Bing, or Yahoo, or any of these others. It's always been that way.
People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.
Consumers are taking ownership of brands, and their referral power is priceless.
Most great companies in tech have been built by personal referrals for the first. . . at least 100 employees and often many more.
Referrals aren't given easily. If you don't take the time to establish credibility, you're not going to get the referral. People have to get to know you. They have to feel comfortable with who you are and what you do.
When it comes to lead referral generation, the customer experience is it.
