The term Hispanic, coined by technomarketing experts and by the designers of political campaigns, homogenizes our cultural diversity (Chicanos, Cubans, and Puerto Ricans become indistinguishable), avoids our indigenous cultural heritage and links us directly with Spain. Worse yet, it possesses connotations of upward mobility and political obedience.
In a world of upward mobility, choose downward servility.
In all advanced industrial societies, education has become the single most important vehicle of upward mobility.