Mitch Joel (b. May 1971) is a journalist and publicist. He is president of Twist Image, a digital marketing agency and president and a founding partner of Distort Entertainment.
Think of it more as publishing instead of marketing. Be authentic as a publisher and create content that helps you connect to everyone else. . . because they're already connected.
When a consumer derives value - especially from something that was given to him for free - he becomes the best kind of evangelist.
It's not going to happen if you wait for the boss to tell you to make it happen.
You have to understand as a marketer that consumers are functioning in the age of efficiency.
It's not all about content. It's all about stories. It's not all about stories. It's all about great stories.
Once you can understand where the conversation is, who leads, the type of voices and the best place for you to add your voice, you can then start becoming a more active participant.
Mobile is no longer about what you can do on your cell phone. Mobile is all about doing more, all of the time.
Shilpa Shetty
Frank Popoff
David Haye
Bill Cosby
Jonathan Agnew
Justin Chon
Richard Jefferson
Dawn Marie Psaltis
Raymond Leo Burke
Shitou Xiqian
Wilbur Lucius Cross
Benjamin F. Johnson