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God pity the poor novelist.

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Mitch Joel

It's not all about content. It's all about stories. It's not all about stories. It's all about great stories.

Communication, Content, Stories
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Think of it more as publishing instead of marketing. Be authentic as a publisher and create content that helps you connect to everyone else. . . because they're already connected.

Authentic, Content, Instead, Marketing, Successful, Thinking

When a consumer derives value - especially from something that was given to him for free - he becomes the best kind of evangelist.

Becomes, Given, Kind, Selling, Value

It's not going to happen if you wait for the boss to tell you to make it happen.

Boss, Happen, Inspirational, Wait, Waiting

You have to understand as a marketer that consumers are functioning in the age of efficiency.

Age, Consumers, Efficiency, Marketer, Marketing

Once you can understand where the conversation is, who leads, the type of voices and the best place for you to add your voice, you can then start becoming a more active participant.

Add, Becoming, Place, Voice, Voices
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