Overdone lipstick is a deterrent to men. It rubs off easily onto their skin and the edges of their shirts, so it discourages them from kissing, touching, and coming closer to you, which is what they really want to do!
Often when someone apologizes - like a parent who says to a child, "I'm very sorry I neglected you when you were a kid" - they also ask, "Do you forgive me?," because they want the other person to be over it. However, healing can take a great deal of time. And if we forgive too quickly, we cut the process short.