A third or more of the brain is devoted to visual processing, not true of any other sense. … - John Medina

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Actually, I always dreamed about getting a gold medal in the 100-meter freestyle in Olympic swimming. I always thought that would be the epic award in sports to get.

John Medina

A third or more of the brain is devoted to visual processing, not true of any other sense. We have color vision and it is truly binocular. This sophistication is not true of other senses, such as smell, where many genes are actually mutated and no longer work.

Brain, Color, Longer, Sense, Senses, Smell

Same Author Quotes

If you wanted to create an education environment that was directly opposed to what the brain was good at doing, you probably would design something like a classroom. If you wanted to create a business environment that was directly opposed to what the brain was good at doing, you probably would design something like a cubicle. And if you wanted to change things, you might have to tear down both and start over.

Brain, Cubicle, Design, Like, Start, Starting Over

The more senses recruited at the moment of learning, the more likely you are to recall it later.

Learning, Likely, Moment, Moments, Recalls, Senses

You've got seconds to grab your audience's attention and only minutes to keep it.

Attention, Business, Keep, Minutes, Seconds

Every brain is wired differently from every other brain, and learns in ways unique to that wiring.

Brain, Learns, Unique, Way, Wired, Wiring

What you do and learn in life physically changes what your brain looks like—it literally rewires it.

Brain, Looks, Medina, Literally, Learn, Physically