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You probably have to have redundant levee systems with canals in between them, like the Dutch have, to make sure that incoming water is channeled off to areas where you deal with it rather than have it drown you.

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John Medina

You've got seconds to grab your audience's attention and only minutes to keep it.

Attention, Business, Keep, Minutes, Seconds
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If you wanted to create an education environment that was directly opposed to what the brain was good at doing, you probably would design something like a classroom. If you wanted to create a business environment that was directly opposed to what the brain was good at doing, you probably would design something like a cubicle. And if you wanted to change things, you might have to tear down both and start over.

Brain, Cubicle, Design, Like, Start, Starting Over

The more senses recruited at the moment of learning, the more likely you are to recall it later.

Learning, Likely, Moment, Moments, Recalls, Senses

Every brain is wired differently from every other brain, and learns in ways unique to that wiring.

Brain, Learns, Unique, Way, Wired, Wiring

What you do and learn in life physically changes what your brain looks like—it literally rewires it.

Brain, Looks, Medina, Literally, Learn, Physically

The brain remembers the emotional component of an experience better than any other aspect.

Emotional, Brain, Remember, Aspect, Remembers, Component
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