If a brand wants to build social communities, capital and influence, it must become the chief celebrant of … - Simon Mainwaring

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Quote of the day

If a synesthetic person says the letter a is green, it can't ever be anything but green.

Simon Mainwaring

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.

Brand, Celebrity, Chief, Community, Simple, Want

Same Author Quotes

Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.

Technology, Digital Revolution, Pace, 90S, Plans, Early

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.

Mean, Goal, Empowering, Marketers, Change, Customers

Your computer needn't be the first thing your see in the morning and the last thing you see at night.

Morning, Night, Lasts, Computer, See

The false separation between living and giving must end.

Giving, Separation, Ends, False, Living

Often motivated by a desire to maintain the existing status quo, sloth almost cost the U. S. its auto industry, as it refused for decades to build fuel-efficient cars to compete with Japanese, Korean and European imports.

Maintaining The Status Quo, Car, Sloth, Korean, Cost, European

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Work hard, use your common sense and don't be afraid to trust your instincts.

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And because he felt like he might burst open and because he lacked the dexterity in English to say all that he was thinking--how in his estimation, the more you lived the more regret and longing you suffered, that life was a glorious catastrophe--Pasquale Tursi said, only, "Yes.

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Leni Zumas

If a synesthetic person says the letter a is green, it can't ever be anything but green.

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Mae West

Goodness, what beautiful diamonds!' 'Goodness had nothing to do with it'.

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Margaret Fuller

There is some danger lest there be no real religion in the heart which craves too much daily sympathy.

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