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A critic at best is a waiter at the great table of literature.

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Jerry Greenfield

So much business is based on the belief that we should do whatever we can within legal limits to make as much money as we can. Ben & Jerry's was based on values, and we try to operate a business that not just sells ice cream but partners with all our stakeholders - whether that's suppliers or customers - to bring about a more sustainable world.

Bring, Ice Cream, Legal, Partners, Trying, World
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When you are led by values, it doesn't cost your business, it helps your business.

Cost, Helping, Values, Helps, Business

It's good to stand for something, to believe in something and base your business on values.

Believe, Good, Stand, Stand For Something, Values

Ice cream is the perfect buffer, because you can do things in a somewhat lighthearted way. Plus, people have an emotional response to ice cream; it's more than just food. So I think when you combine caring, and eating wonderful food, it's a very powerful combination.

Powerful, Caring, Emotional, Plus, Cream

Business can be a source of progressive change.

Business, Progressive, Progressive Change, Source

We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.

Two, Community, Lines, Line, Bottom, Contributed
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