If the majority of the "spiritual market" is drawn to prerational magic and myth, how do you reach the small group who are involved in genuine, laborious, demanding, transrational spiritual practice? This is very difficult, because both markets are referred to as "spiritual," but these two camps really don't get along very well-one is mostly translative, the other is mostly transformative, and they generally disapprove of each other-so how do you put them into one magazine without alienating them both?
Common people, whether lords or shop-keepers, are slow to understand that possession, whether in the shape of birth or lands or money or intellect, is a small affair in the difference between men.