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I'm thinking of writing a book on national health care. It will be 2,000 pages, and you'll have two hours to read it.

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Steve Jobs

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

Business, Companies, Educational, Inspirational, Maybe, Products
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If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.

Care, Exciting, Inspirational, Leadership, Pulls, Vision

You cannot mandate productivity, you must provide the tools to let people become their best.

Become, Creativity, Innovation, Mandate, People, Provide

Reed College at that time offered perhaps the best calligraphy instruction in the country. . . . I decided to take a calligraphy class to learn how to do this. . . . It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me.

Beautiful, College, Country, Decided, Historical, Inspiring

I mean, some people say, 'Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble. ' And, you know, I think it wouldn't be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that's what I try to do.

Bus, God, Jobs, Life, Running

Design is not just what it looks like and feels like. Design is how it works.

Business, Feels, Inspiring, Like, Work, Works
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