Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising … - Phil Dusenberry

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I think when you take the job, you automatically assume that you work for the president. And you are part of a team. And loyalty is a big thing. It's, you know, as a former governor, I can tell you, loyalty and trust is everything when you're a CEO. And so I can totally understand why Donald Trump is looking for loyalty and trust.

Phil Dusenberry

Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough. . . never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be.

Advertising, Business, Creative, Enough, Print, Witty

Same Author Quotes

I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.

Advertisements, Believed, Marketing, Notes, Ransom, Writing

The work, the work, the work. This is what the business is all about. This is the fun, the glory, the pleasure. It's the only true measure of an agency. In the absence of great work, nothing else matters.

Agency, Business, Fun, Pleasure

In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.

Advertising, Advertising Business, Idea, Ideas, Inspire, Thousand

A brand is nothing but an expression of the consumer’s loyalty and trust.

Consumers, Expression, Loyalty, Trust

That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in business. Insight is much rarer -- and therefore more precious. In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.

Commercial, Differences, Fuel, Idea, Ideas, Inspire