We've had one of these before, when the dot-com bubble burst. What I told our company was that … - Steve Jobs

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You know, there's a lot of activism that doesn't deal with empowerment, and you have to empower yourself in order to be relevant to any type of struggle.

Steve Jobs

We've had one of these before, when the dot-com bubble burst. What I told our company was that we were just going to invest our way through the downturn, that we weren't going to lay off people, that we'd taken a tremendous amount of effort to get them into Apple in the first place; the last thing we were going to do is lay them off.

Apples, Bubble, Company, People, Taken

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If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.

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You cannot mandate productivity, you must provide the tools to let people become their best.

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Reed College at that time offered perhaps the best calligraphy instruction in the country. . . . I decided to take a calligraphy class to learn how to do this. . . . It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me.

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I mean, some people say, 'Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble. ' And, you know, I think it wouldn't be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that's what I try to do.

Bus, God, Jobs, Life, Running

Design is not just what it looks like and feels like. Design is how it works.

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