The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the … - Steve Jobs

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This generation, our generation of people who benefited, must always be the pioneers who look to younger people and say mediocrity is not accommodated in what we do.

Steve Jobs

The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.

Apple, Apples, Company, Engineering, Everything, Long

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If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.

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You cannot mandate productivity, you must provide the tools to let people become their best.

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Reed College at that time offered perhaps the best calligraphy instruction in the country. . . . I decided to take a calligraphy class to learn how to do this. . . . It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me.

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I mean, some people say, 'Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble. ' And, you know, I think it wouldn't be a party, but there are really capable people at Apple. My job is to make the whole executive team good enough to be successors, so that's what I try to do.

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Design is not just what it looks like and feels like. Design is how it works.

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