Casting is everything. If you get the right people they make you look good.
Everybody's got the mindset that everything should be measurable.
We don't have a choice on whether we DO social media, the question is how well we do it.
With the growing reliance on social media, we no longer search for news, or the products and services we wish to buy. Instead they are being pushed to us by friends, acquaintances and business colleagues.
The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.
The ROI of social media is that your business will still exist in 5 years.
Twenty-five percent of search results for the world's top 20 largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands.
What blockheads are those wise persons, who think it necessary that a child should comprehend everything it reads.
If anyone wants to know the weirdest thing, it's getting your hair cut and seeing it on the news. Terrorists probably knew about my haircut.
I never experiment with anything in my books. Experimentation means you don't know what you're doing.
We are the change we're waiting for.