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The key is to listen to your heart and let it carry you in the direction of your dreams. I've learned that it's possible to set your sights high and achieve your dreams and do it with integrity, character, and love. And each day that you're moving toward your dreams without compromising who you are, you're winning.

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David F. D'Alessandro

It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand.

Brand, Brands, Capable, Come, Fairs, People
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Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

Communicate, Consumers, Stuff, Want

It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It takes an artistic sense of proportion and timing. It takes a ruthless willingness to distinguish yourself from competing brands and, hopefully, bury them in the process.

Artistic, Follow, Persuade, Sense, Timing, Vision

Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.

Consumers, Good, Highly, Identity, Stressed, Three

Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.

Boredom, Dilute, Fall, General, Obscure, Two

The truth is the best brands, like the most interesting people, have a keen sense of self.

Interesting, Keen, People, Self, Sense
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