Hypostatized into a ritual pattern, Marxian theory becomes ideology. But its content and function distinguish it from classical … - Herbert Marcuse

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The vanity of men, a constant insult to women, is also the ground for the implicit feminine claim of superior sensitivity and morality.

Herbert Marcuse

Hypostatized into a ritual pattern, Marxian theory becomes ideology. But its content and function distinguish it from classical forms of ideology; it is not false consciousness, but a rather consciousness of falsehood, a falsehood which is corrected in the context of the higher truth represented by the objective historical interest.

Becomes, Consciousness, Higher, Historical, Objective, Patterns

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The so-called consumer society and the politics of corporate capitalism have created a second nature of man which ties him libidinally and aggressively to the commodity form. The need for possessing, consuming, handling and constantly renewing the gadgets, devices, instruments, engines, offered to and imposed upon the people, for using these wares even at the danger of one’s own destruction, has become a “biological” need.

Aggressively, Consuming, Handling, Men, People, Ties

Under the rule of a repressive whole, liberty can be made into a powerful instrument of domination.

Liberty, Made, Powerful, Rule, Whole

The truth of art lies in its power to break the monopoly of established reality to define what is real.

Art, Break, Lying, Real, Reality

Art cannot change the world, but it can contribute to changing the consciousness and drives of the men and women who could change the world.

Art, Consciousness, Men, World

The means of communication, the irresistible output of the entertainment and information industry carry with them prescribed attitudes and habits, certain intellectual and emotional reactions which bind the consumers to the producers and, through the latter to the whole social system. The products indoctrinate and manipulate; they promote a false consciousness which is immune against its falsehood. . . Thus emerges a pattern of one-dimensional thought and behavior.

Attitude, Certain, Communication, Emerges, Mean, Products