I've had only one idea in my life - a true idee fixe. To put it as bluntly … - B. F. Skinner

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It is in the blood of genius to love play for its own sake, and whether one uses one's skill on thrones or women, swords or pens, gold or fame, the game's the thing.

B. F. Skinner

I've had only one idea in my life - a true idee fixe. To put it as bluntly as possible - the idea of having my own way. 'Control!' expresses it. The control of human behavior. In my early experimental days it was a frenzied, selfish desire to dominate. I remember the rage I used to feel when a prediction went awry. I could have shouted at the subjects of my experiments, 'Behave, damn you! Behave as you ought!

Awry, Behave, Damn You, Having, Ideas, Selfish

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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.

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A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.

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Give me a child and I'll shape him into anything.

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The strengthening of behavior which results from reinforcement is appropriately called 'conditioning'. In operant conditioning we 'strengthen' an operant in the sense of making a response more probable or, in actual fact, more frequent.

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The major difference between rats and people is that rats learn from experience.

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