Most of the things I do brand wise are both missionary and mercenary in their position, and that's really important to me; that's one of the first things I look at when I say, 'does it make sense to do a deal?'
I don't know if I even consider myself a very political person. I have always had strong beliefs on important social issues. Politics have politicized social issues, but I don't know if social issues are in fact political. If anything, they are more human issues than they are political issues.