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Most forgers are caught because they tell the wrong person about what they do.

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Chip Heath

Just look for a strong beginning and a strong ending and get moving.

Beginning, Ending, Look, Looks, Moving, Strong
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The most basic way to get someone's attention is this: Break a pattern.

Attention, Basic, Break, Patterns, Way

The first problem of communication is getting people's attention.

Attention, Communication, People, Problem

Anger prepares us to fight and fear prepares us to flee.

Anger, Fear, Fight, Fighting, Prepares

Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know.

Experts, Kicks, Knowledge, Mean, Nuance, Start

Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

Choices, Decisions We Make, Luck, Quality, Receive, Way
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