Here in particular the idea of contextual communication - i. e. communicating the right message, at the right … - Martin Lindstrom

Same topic Authors

Quote of the day

Most of the great triumphs and tragedies of history are caused not by people being fundamentally good or fundamentally evil, but by people being fundamentally people.

Martin Lindstrom

Here in particular the idea of contextual communication - i. e. communicating the right message, at the right time to the right audience - seems to generate an increasing effect on the consumer in a manipulative way.

Communication, Consumer, Contextual, Idea, Ideas, Way

Same Author Quotes

Branding is not about what something says or what it means, but how it makes us feel.

Branding, Feels, Mean, Says

Products are produced in the factory; brands are produced in our minds.

Brands, Factories, Mind, Produced, Products

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

Big, Bigs, Causations, Data, Reason Why

New techniques - often spinning out of technology and lack of privacy has resulted in new manipulative communication formats.

Communication, Lack, Technique, Technology

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Asset, Boredom, Creativity, Longer, Our World