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When I was about 15, I picked up the guitar and learned how to play by going through Beatles chords books. I got this Christmas gift with the entire Beatles catalog.

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John Medina

Public speaking professionals say that you win or lose the battle to hold your audience in the first 30 seconds of a given presentation.

Audience, Battle, Firsts, Public, Seconds, Winning
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If you wanted to create an education environment that was directly opposed to what the brain was good at doing, you probably would design something like a classroom. If you wanted to create a business environment that was directly opposed to what the brain was good at doing, you probably would design something like a cubicle. And if you wanted to change things, you might have to tear down both and start over.

Brain, Cubicle, Design, Like, Start, Starting Over

The more senses recruited at the moment of learning, the more likely you are to recall it later.

Learning, Likely, Moment, Moments, Recalls, Senses

You've got seconds to grab your audience's attention and only minutes to keep it.

Attention, Business, Keep, Minutes, Seconds

Every brain is wired differently from every other brain, and learns in ways unique to that wiring.

Brain, Learns, Unique, Way, Wired, Wiring

What you do and learn in life physically changes what your brain looks like—it literally rewires it.

Brain, Looks, Medina, Literally, Learn, Physically
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