A new scientific truth is usually not propagated in such a way that opponents become convinced and discard their previous views. No, the adversaries eventually die off, and the upcoming generation is familiarised anew with the truth.
I remember at 16 years old, growing up in Queens, we were punks, but hey, when we went to the theater, we wore a shirt and tie! Similarly, I believe that to keep movie theaters in existence, they're gonna have to make 'em an event, have a couch, a table and drinks or something. Otherwise, there's no reason to get out of your bed!