Concerning iTunes, the deals have mainly been done with the record companies. But the artists, with some exceptions, haven't been very well-represented. This is partly because the record companies have largely been copyright owners.
We can't score goals, we can't stop goals, we aren't hitting, we can't play on special teams. . . we all stink. We can try to improve but to do so we will need to make trades. And who would want our players that are underachieving?