The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that … - Simon Mainwaring

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Quote of the day

O impotence of mind, in body strong! But what is strength without a double share Of wisdom, vast, unwieldy, burdensome, Proudly secure, yet liable to fall By weakest subtleties, not made to rule, But to subserve where wisdom bears command.

Simon Mainwaring

The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.

Basis, Causes, Engage, Expression, Meaningful

Same Author Quotes

Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.

Technology, Digital Revolution, Pace, 90S, Plans, Early

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.

Mean, Goal, Empowering, Marketers, Change, Customers

Your computer needn't be the first thing your see in the morning and the last thing you see at night.

Morning, Night, Lasts, Computer, See

The false separation between living and giving must end.

Giving, Separation, Ends, False, Living

Often motivated by a desire to maintain the existing status quo, sloth almost cost the U. S. its auto industry, as it refused for decades to build fuel-efficient cars to compete with Japanese, Korean and European imports.

Maintaining The Status Quo, Car, Sloth, Korean, Cost, European