If we are to have a stabilized market demand, selling pressure should be maintained. . . perhaps increased. … - Paul G. Hoffman

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Typical of the fundamental scientific problems whose solution should lead to important industrial consequences are, for example, the release of atomic energy, which experiment has shown to exist in quantities millions of times greater than is liberated by combustion.

Paul G. Hoffman

If we are to have a stabilized market demand, selling pressure should be maintained. . . perhaps increased. . . at the first sign of a decline in business. I know of no single way business managers can do more to stabilize market demand than through greater stabilization of sales and advertising expenditures.

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