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If world peace is to be established, peace in the individual must be established first. Transcendental Meditation directly brings peace in the individual life.

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Kenneth Burke

Stories are equipment for living.

Equipment, Living, Stories
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You persuade a man only insofar as you can talk his language by speech, gesture, tonality, order, image, attitude, idea, identifying your ways with his

Attitude, Idea, Men, Order, Tonality, Ways

Wherever there is persuasion, there is rhetoric, and wherever there is rhetoric, there is meaning.

Meaning, Persuasion, Rhetoric, Wherever

We not only interpret the character of events. . . we may also interpret our interpretations.

Character, Events, Interpret, May

Men seek for vocabularies that are reflections of reality. To this end, they must develop vocabularies that are selections of reality. And any selection of reality must, in certain circumstances, function as a deflection of reality.

Certain, Men, Reality, Reflection, Selection

Rhetoric is rooted in an essential function of language itself, a function that is wholly realistic and continually born anew: the use of language as a symbolic means of inducing cooperation in beings that by nature respond to symbols.

Born, Essentials, Language, Mean, Symbolic, Use
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