People aren't afraid of failure, they just don't know how to succeed. We are each responsible for our own success (or failure). Winning at what you do is no exception. To ensure a win, you must take a proactive approach. Prevention of failure is an important part of that process.
I think we need the feminine qualities of leadership, which include attention to aesthetics and the environment, nurturing, affection, intuition and the qualities that make people feel safe and cared for.